i4design is the small section of tubes where Paolo Malabuyo squats.  

He is a respected practitioner of user experience, product management, platform design, game design, brand experience, entertainment technology, social computing, and creative management; additional interests include sustainability, emerging markets, education, and mentorship. He is slowly becoming proficient in referring to himself in the third person

Paolo is currently Vice President of Advanced User Experience Design at Mercedes-Benz Research & Development North America. Until December 2013, he was at Zynga as Director of Product in the mobile division where he worked on new mobile social gaming stuff. He did not get paid in Farmville Cash. Until March 2011, he was an Executive Producer responsible for driving multiple incubation programs for Microsoft's Interactive Entertainment Business (which includes XboxZune, and media businesses) and Windows Phone division. That work formed the core user experience and value prop for the recently-announced Xbox One.   

He has spoken at industry conferences like Game Developer’s Conference (GDC), Brand Manage Camp, International Conference on Computer Human Interaction (SIG CHI), International Conference on Entertainment Computing (ICEC), International Symposium of Arts & Content (ISAC), and Microsoft's Social Computing Symposium. He is listed as an inventor on multiple patents and applications. He continues to be tolerated at social events and family gatherings. 

He was Director of User Experience at Pelago, a software startup that delivered a geosocial networking experience on the Web and mobile devices called Whrrl; Pelago was acquired by Groupon in April 2011. Highlights from his first 8+ years at Microsoft include the Xbox 360 user interface as User Experience Manager, Crimson Skies: High Road to Revenge on the original Xbox as Multiplayer Design Lead, the first Alternate Reality Game called “The Beast” as a Designer, and MechWarrior4: Vengeance on PC as User Interface Design Lead.

He once beat the desiger of Tetris in a puzzle video game. True story, Alexey, even if you don't remember it.

He held design positions at Oracle and IBM working on enterprise management, database management, and data visualization software. In addition, he has also pursued a variety of personal and entrepreneurial projects from traditional shoe-making, cooking, and app design & development. 

Paolo was born in the Philippines where he competed at the regional and national level in Lego competitions, traveled around SE Asia while living in Bangladesh and Indonesia, and finished off his childhood in Philadelphia where he learned how to eat a real cheesesteak. He studied art & design at Carnegie Mellon University in Pittsburgh, PA and spent a semester abroad in Zhejiang University in Hangzhou, PRC studying Chinese language, culture, traditional painting, Tai Chi, and the fine art of traveling by train on a hard wooden bench. Upon graduating college in 1995 he spent a month backpacking through 13 cities in Western Europe with a Eurail pass and $30/day.

He is fluent in English and Tagalog, stumbles along in ever-deteriorating broken Spanish and Mandarin Chinese, and has forgotten what little Bengali and Bahasa he picked up as a kid (except for counting from 1 through 10). He is also starting to pick up some conversational Deutsch. It has also been said he laughs like a hyena.