Leading the UX teams responsible for making the experience of advertisers, marketers, publishers, and viewers great when it comes to video advertising across Google properties and products. We help keep the ecosystem of viewers, content creators, and advertisers healthy on YouTube, keeping the world's largest online video experience free for billions of users around the world.
Design Director, TV & Website / Growth & Acquisition • Netflix • Los Gatos, CA • February 2015 - June 2017
Led the team of designers & prototypers responsible for the global member user experience on smart TVs, game consoles, set-top boxes, media devices, and web browsers. Helped craft Netflix's position on virtual reality, augmented-reality, and voice-enabled experiences. Previously led design for cross-platform member acquisition, messaging, and accounts through Netflix’s global expansion to 190 countries. Responsibilities include driving product design initiatives, organizational development, team management, and creative leadership.
Adjunct Professor • Carnegie Mellon University Silicon Valley • Mountain View, CA • February 2015 - Present
Teaching a highly-reviewed and sought-after graduate level course in HCI & UX Design in the MS in Software Management program providing a theoretical & practical foundation for future product designers, product managers, and engineering leaders.
Vice President, Advanced User Experience Design • Mercedes-Benz R&D North America • Sunnyvale, CA • January 2013 - January 2015
Founding leader of an 18-person team responsible for designing & prototyping the future digital user experience for Mercedes-Benz automobiles globally. Creative direction and management of multiple teams responsible for defining the digital design language and interfaces for future production cars, concepts, and connected products. Full operational & financial responsibilities as an Executive Management team member driving initiatives for employee happiness, hiring & development, management, and communications.
Director of Product, Zynga Mobile Platform • Zynga • San Francisco, CA • March 2011 - December 2012
Founder, product, and UX lead of the Zynga Mobile Social Channels team, the social game service for the company’s mobile game portfolio to drive viral discoverability and social engagement. Responsible for Chess With Friends, a popular turn-based mobile app, to test our platform. Drove day-to-day operations and grew it into a 30+ person product development team.
Principal Executive Producer, Pioneer Studios • Xbox/Microsoft • Redmond, WA • January 2008 - March 2011
Founding member of an internal design studio responsible for discovering and defining new product opportunities for Microsoft’s entertainment business. Led cross-disciplinary teams of up to 20 and budgets of up to $2.5M to design and prototype product concepts that visualize the future of the Xbox product & brand. Work directly led or contributed to Xbox 360 platform updates, Xbox Live Studios, Xbox Live on Windows Phone 7, Xbox SmartGlass, and Xbox One.
Director of User Experience • Pelago • Seattle, WA • May 2007 - January 2008
Launched Whrrl, a geo-social network for discovering and sharing activities via web & mobile. Hands-on design & research to go from concept to product within 6 months as a KPCB/Trilogy/Bezos funded startup. Built a team of three responsible for UX/UI design & research.
User Experience Manager, Xbox 360 • Microsoft • Redmond, WA • March 2004 - May 2007
Launched the groundbreaking Xbox 360 console, industry-leading Xbox Live service, and the Zune player. Hands-on leadership for interaction design, information architecture, HW/SW integration, out-of-box experience, and multiple feature areas. Built & led a team of 9 designers, prototypers, and program managers. Created roles, best-practices, and processes to enable world-class design.
Multiplayer & UI design lead for Crimson Skies II: High Road to Revenge, AIAS action-adventure GOTY for Xbox (89.6% Gamerankings). Designed/scripted all multiplayer games & maps. Designer/producer on A.I. “The Beast”, the first alternate reality game (ARG) named New York Times’ “Best Idea of the Year”. User interface design lead for MechWarrior 4: Vengeance, the definitive big-robot action game (86% Gamerankings). Hands-on lead of 6 for UI design and scripting.
User Interface Program Manager, SQL Server • Microsoft • Redmond, WA • September 1998 - December 1999
Drove UI design and usability activities for SQL Server 7.0 OLAP, Microsoft’s first integrated business intelligence & data warehousing product. Delivered feature specs, prototypes, assets, and oversaw user research & usability.
User Interface Designer, UI Design & Usability Group • Oracle • Redwood Shores, CA • August 1996 - September 1998
Lead designer for the corporate style guide for Java-based products and several enterprise product lines. Designed product user interfaces, wireframes, icons, prototypes, and final art assets.
Graphic Designer • IBM • San Jose, CA • July 1995 - August 1996
Created graphics, illustrations, packaging, interactive tutorials, and websites for the DSS/DB2 Visualizer product line. Early driver of corporate web design standards and best practices.
Shipped Products & Services
Pelago: Whrrl.com & Whrrl Mobile
Microsoft: Xbox One (pre-production concept) • Zune Media Player • Xbox Live Service • Xbox 360 Console & Accessories • Crimson Skies: High Road to Revenge • A.I. “The Beast” Alternate Reality Game • MechWarrior IV: Vengeance • MS SQL Server 2000 & 7.0
Oracle: Oracle Java Look & Feel • Oracle Enterprise Manager/Internet Commerce/Application Server
IBM: IBM DSS/DB2 Visualizer
Patents & Applications
User Mounted Device Calibration Using External Data, Microsoft, U.S. Patent 9,588,935
Integrated Haptic Control Apparatus and Touch Sensitive Display, Microsoft, U.S. Patent 8,698,750
Customizing Streaming Content Presentation, Microsoft, U.S. Patent 8,667,533
Method and device for storing and providing game-related and user-related information in a profile for a gaming service, Microsoft, European Patent 1669117B1
User Interface for Viewing Aggregated Game, System, and Personal Information, Microsoft, U.S. Patent 8,425,331
Image for a Portion of a Display Screen, Microsoft, U.S. Patent D566,717
Portion of a Display Screen With an Icon, Microsoft, U.S. Patent D562,844
Social Network Data Analysis To Generate Suggestion Metrics For Online Gaming, Zynga, U.S. Patent Application 20140004953
Social Network Data Analysis To Generate Provide News For Online Gaming, Zynga, U.S. Patent Application 20140004954
Systems and Methods for Providing System Level Notifications in a Multimedia Console, U.S. Patent Application 20060205518
Systems and Methods for Providing a System Level User Interface in a Multimedia Console, U.S. Patent Application 20060205517
Provision of Contextual Advertising, Microsoft, U.S. Patent Application 20120158511
Sophisticated Sort Mechanisms on a Limited Interface, Microsoft, U.S. Patent Application 20080163133
Browse Filters on a Television Interface, Microsoft, U.S. Patent Application 20080163284
Customizing Streaming Content Presentation, Microsoft, U.S. Patent Application 20110265113
MBA Design Strategy • California College of the Arts • San Francisco, CA • 2012
Completed the first semester of the MBA in Design Strategy program.
Certificate in Human Factors Engineering • University of Michigan • Ann Arbor, MI • 1997
BFA Art & Design • Carnegie Mellon University • Pittsburgh, PA • 1991 - 1995
Majors: Painting, Drawing, Printmaking (PDP); Electronic & Time-Based media (ETB)
Minors: Visual Communications; Art History; Chinese Studies
Semester Abroad • Zhejiang University • Hangzhou, Zhejiang • 1994
English: fluent speaking, reading & writing
Tagalog (Filipino): fluent speaking; conversational reading & writing
Spanish: conversational speaking; basic reading & writing
German: basic speaking, reading & writing
Mandarin Chinese: (very) basic speaking
References available upon request or on LinkedIn